@font-face {
  font-family: "Cormorant Garamond";
  src: url("fonts/CormorantGaramond-Variable.ttf") format("truetype");
  font-style: normal;
  font-weight: 300 700;
  font-display: swap;
}
@font-face {
  font-family: "Cormorant Garamond";
  src: url("fonts/CormorantGaramond-Italic-Variable.ttf") format("truetype");
  font-style: italic;
  font-weight: 300 700;
  font-display: swap;
}
@font-face {
  font-family: "Manrope";
  src: url("fonts/Manrope-Variable.ttf") format("truetype");
  font-style: normal;
  font-weight: 200 800;
  font-display: swap;
}

:root {
  --paper: #faf8f2;
  --ivory: #f3efe6;
  --ink: #1d241c;
  --green: #69704d;
  --red: #9b3b32;
  --brass: #b59a5b;
  --stone: #d2cbc0;
  --serif: "Cormorant Garamond", serif;
  --sans: "Manrope", sans-serif;
}

* { box-sizing: border-box; }
html { scroll-snap-type: y mandatory; scroll-behavior: smooth; }
body { margin: 0; background: var(--ink); color: var(--ink); font-family: var(--sans); overflow-x: hidden; }
button { font: inherit; }
.deck-progress {
  position: fixed; top: 0; left: 0; z-index: 100;
  width: 0; height: 4px; background: var(--brass); transition: width .25s ease;
}
.deck-nav {
  position: fixed; right: 22px; bottom: 22px; z-index: 100;
  display: flex; align-items: center; gap: 8px;
  padding: 8px; border: 1px solid rgba(250,248,242,.25); border-radius: 100px;
  background: rgba(29,36,28,.78); color: var(--paper); backdrop-filter: blur(12px);
}
.deck-nav button {
  width: 38px; height: 38px; border: 0; border-radius: 50%;
  background: transparent; color: inherit; cursor: pointer; transition: .2s ease;
}
.deck-nav button:hover { background: var(--red); }
.deck-nav span { min-width: 60px; text-align: center; font-size: 9px; letter-spacing: .12em; }

.slide {
  min-height: 100svh; scroll-snap-align: start; position: relative; overflow: hidden;
  display: flex; align-items: center; padding: 7vh 6vw;
  background: var(--ivory);
}
.slide.dark { background: var(--ink); color: var(--paper); }
.slide.red { background: var(--red); color: var(--paper); }
.slide.green { background: var(--green); color: var(--paper); }
.slide.stone { background: var(--stone); }
.slide-inner { width: min(100%, 1480px); margin: auto; position: relative; z-index: 3; }
.slide-number {
  position: absolute; top: 34px; right: 42px; z-index: 5;
  text-transform: uppercase; letter-spacing: .14em; font-size: 9px; opacity: .55;
}
.kicker {
  margin: 0 0 22px; color: var(--red); text-transform: uppercase;
  letter-spacing: .18em; font-size: 10px; font-weight: 700;
}
.dark .kicker, .red .kicker, .green .kicker { color: var(--brass); }
h1, h2, h3 { margin: 0; font-family: var(--serif); font-weight: 400; }
h1 { font-size: clamp(74px, 10.6vw, 176px); line-height: .82; letter-spacing: -.06em; }
h2 { font-size: clamp(56px, 7vw, 112px); line-height: .88; letter-spacing: -.05em; }
h3 { font-size: clamp(27px, 2.8vw, 44px); line-height: .96; }
.lede { max-width: 700px; font-family: var(--serif); font-size: clamp(22px, 2vw, 32px); line-height: 1.4; }
.small { font-size: 12px; line-height: 1.6; opacity: .68; }
.accent { color: var(--red); }
.red .accent { color: var(--brass); }
.dark .accent, .green .accent { color: var(--brass); }

.reveal { opacity: 1; transform: none; }
.js .reveal { opacity: 0; transform: translateY(38px); transition: opacity .75s ease, transform .75s cubic-bezier(.2,.7,.2,1); }
.js .slide.active .reveal { opacity: 1; transform: translateY(0); }
.slide.active .delay-1 { transition-delay: .12s; }
.slide.active .delay-2 { transition-delay: .24s; }
.slide.active .delay-3 { transition-delay: .36s; }
.slide.active .delay-4 { transition-delay: .48s; }
.slide.active .delay-5 { transition-delay: .6s; }
.wipe { clip-path: none; }
.js .wipe { clip-path: inset(0 100% 0 0); transition: clip-path 1s cubic-bezier(.2,.75,.2,1); }
.js .slide.active .wipe { clip-path: inset(0); }

.cover-logo { width: min(58vw, 760px); margin-bottom: 10vh; }
.cover-meta { display: flex; justify-content: space-between; align-items: end; gap: 40px; }
.cover-meta p { margin: 0; text-transform: uppercase; letter-spacing: .15em; font-size: 9px; line-height: 1.8; }
.orbit {
  position: absolute; width: 42vw; height: 42vw; right: -10vw; top: -12vw;
  border: 1px solid rgba(29,36,28,.18); border-radius: 50%;
  animation: orbit 16s linear infinite;
}
.orbit::before, .orbit::after {
  content: ""; position: absolute; border: 1px solid rgba(29,36,28,.14); border-radius: 50%;
}
.orbit::before { inset: 14%; }
.orbit::after { inset: 32%; }
@keyframes orbit { to { transform: rotate(360deg); } }
.ticker {
  position: absolute; left: 0; right: 0; bottom: 0; overflow: hidden;
  padding: 18px 0; background: var(--red); color: var(--paper);
  font-family: var(--serif); font-size: 34px; white-space: nowrap;
}
.ticker span { display: inline-block; padding-left: 100%; animation: marquee 20s linear infinite; }
@keyframes marquee { to { transform: translateX(-100%); } }

.split { display: grid; grid-template-columns: 1.1fr .9fr; gap: 8vw; align-items: end; }
.statement { max-width: 980px; }
.statement p { max-width: 720px; margin: 35px 0 0; }
.quote-line { position: relative; padding-left: 28px; border-left: 4px solid var(--red); }
.red .quote-line { border-color: var(--brass); }

.metric-row { display: grid; grid-template-columns: repeat(4,1fr); margin-top: 10vh; border-top: 1px solid currentColor; }
.metric { min-height: 170px; padding: 28px 24px; border-right: 1px solid currentColor; }
.metric:last-child { border: 0; }
.metric strong { display: block; font-family: var(--serif); font-size: clamp(48px,5vw,78px); font-weight: 400; }
.metric span { text-transform: uppercase; letter-spacing: .13em; font-size: 8px; opacity: .65; }
.metric-row--simple { margin-top: 7vh; }
.metric-row--simple .metric { min-height: 185px; padding: 34px 34px 16px; }
.metric-row--simple .metric strong { font-size: clamp(68px, 6vw, 96px); line-height: .85; }
.metric-row--simple .metric span {
  display: block; margin-top: 42px; font-family: var(--serif); font-size: clamp(28px, 3vw, 46px);
  line-height: 1; text-transform: none; letter-spacing: -.025em; opacity: 1;
}

.problem-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 1px; margin-top: 7vh; background: rgba(29,36,28,.2); }
.problem {
  min-height: 250px; padding: 30px; background: var(--paper); color: var(--ink);
  transition: transform .3s ease, background .3s ease;
}
.problem:hover { transform: translateY(-8px); background: var(--stone); }
.problem span { color: var(--red); font-size: 9px; }
.problem h3 { margin: 60px 0 18px; }
.problem p { margin: 0; font-size: 12px; line-height: 1.55; opacity: .68; }
.problem.wide { grid-column: span 2; }

.audit-list { margin-top: 6vh; border-top: 1px solid rgba(29,36,28,.2); }
.audit-item {
  display: grid; grid-template-columns: 55px .8fr 1.5fr; gap: 28px;
  padding: 21px 0; border-bottom: 1px solid rgba(29,36,28,.2);
}
.dark .audit-list, .dark .audit-item { border-color: rgba(250,248,242,.19); }
.audit-item > span { color: var(--red); font-size: 9px; }
.dark .audit-item > span { color: var(--brass); }
.audit-item h3 { font-size: 29px; }
.audit-item p { margin: 0; font-size: 12px; line-height: 1.5; opacity: .67; }

.image-split { display: grid; grid-template-columns: 1fr 1fr; gap: 6vw; align-items: center; }
.image-frame { position: relative; height: 70vh; overflow: hidden; background: var(--paper); }
.image-frame img { width: 100%; height: 100%; object-fit: cover; transform: scale(1.08); transition: transform 1.6s ease; }
.slide.active .image-frame img { transform: scale(1); }
.image-frame.contain img { object-fit: contain; padding: 8%; }
.image-frame::after { content: ""; position: absolute; inset: 0; border: 1px solid rgba(29,36,28,.2); }

.brand-platform { display: grid; grid-template-columns: repeat(3,1fr); gap: 1px; margin-top: 8vh; background: rgba(250,248,242,.18); }
.brand-platform article { min-height: 290px; padding: 30px; background: var(--ink); }
.brand-platform span { color: var(--brass); text-transform: uppercase; letter-spacing: .13em; font-size: 8px; }
.brand-platform h3 { margin: 70px 0 18px; }
.brand-platform p { font-size: 12px; line-height: 1.55; opacity: .67; }

.palette { display: grid; grid-template-columns: repeat(6,1fr); height: 47vh; margin-top: 6vh; }
.colour { padding: 20px; display: flex; flex-direction: column; justify-content: space-between; transition: flex .35s ease; }
.colour:hover { transform: translateY(-12px); }
.colour span { text-transform: uppercase; letter-spacing: .1em; font-size: 8px; }
.colour p { margin: 0; font-family: var(--serif); font-size: 19px; }
.colour.paper { background: var(--paper); }
.colour.ink { background: var(--ink); color: var(--paper); }
.colour.green { background: var(--green); color: var(--paper); }
.colour.redc { background: var(--red); color: var(--paper); }
.colour.brass { background: var(--brass); }
.colour.stonec { background: var(--stone); }

.pillars-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 16px; margin-top: 6vh; }
.pillar-card { min-height: 210px; padding: 24px; border: 1px solid rgba(29,36,28,.18); position: relative; overflow: hidden; }
.pillar-card::before {
  content: attr(data-number); position: absolute; right: 10px; bottom: -25px;
  color: rgba(155,59,50,.08); font-family: var(--serif); font-size: 130px;
}
.pillar-card span { color: var(--red); font-size: 9px; }
.pillar-card h3 { margin: 45px 0 14px; font-size: 30px; }
.pillar-card p { max-width: 88%; font-size: 11px; line-height: 1.55; opacity: .68; }

.friends-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; margin-top: 5vh; }
.friend-card {
  display: grid; grid-template-columns: .9fr 1.1fr; min-height: 300px;
  border: 1px solid rgba(250,248,242,.2); overflow: hidden; background: rgba(250,248,242,.025);
}
.friend-image { min-height: 300px; overflow: hidden; background: var(--paper); }
.friend-image img { width: 100%; height: 100%; object-fit: contain; padding: 8%; transition: transform .8s ease; }
.friend-card:hover .friend-image img { transform: scale(1.08) rotate(-1deg); }
.friend-copy { display: flex; flex-direction: column; justify-content: end; padding: 26px; }
.friend-copy > span { color: var(--brass); text-transform: uppercase; letter-spacing: .13em; font-size: 8px; }
.friend-copy h3 { margin: 22px 0 14px; font-size: 30px; }
.friend-copy p { margin: 0; font-size: 11px; line-height: 1.55; opacity: .68; }
.friend-roster {
  margin: 22px 0 0; color: var(--brass); text-align: center;
  text-transform: uppercase; letter-spacing: .1em; font-size: 8px;
}

.production-layout { display: grid; grid-template-columns: .65fr 1.35fr; gap: 5vw; align-items: center; }
.production-intro .lede { margin-top: 34px; max-width: 480px; }
.production-grid { display: grid; grid-template-columns: 1.2fr .8fr; grid-template-rows: repeat(2, 33vh); gap: 12px; }
.production-card { position: relative; overflow: hidden; min-height: 0; background: var(--ink); color: var(--paper); }
.production-card--hero { grid-row: span 2; }
.production-card img { width: 100%; height: 100%; object-fit: cover; transition: transform 1s ease; }
.production-card--hero img { object-fit: contain; background: var(--paper); padding: 5%; }
.production-card:hover img { transform: scale(1.055); }
.production-card > div:last-child {
  position: absolute; z-index: 2; left: 0; right: 0; bottom: 0; padding: 22px;
  background: linear-gradient(transparent, rgba(29,36,28,.94));
}
.production-card span { color: var(--brass); font-size: 8px; }
.production-card h3 { margin: 10px 0 7px; font-size: 28px; }
.production-card p { margin: 0; font-size: 10px; line-height: 1.45; opacity: .72; }
.production-card--red { background: var(--red); }
.production-card--red > div:last-child { background: none; }
.motion-mark {
  position: absolute; top: 8px; right: 18px; color: var(--brass);
  font-family: var(--serif); font-size: 110px; line-height: 1; animation: drift 3.2s ease-in-out infinite;
}
@keyframes drift { 50% { transform: translate(-12px, 12px) rotate(8deg); } }

.funnel { display: grid; grid-template-columns: repeat(5,1fr); margin-top: 8vh; border: 1px solid rgba(250,248,242,.22); }
.funnel article { min-height: 240px; padding: 28px 22px; border-right: 1px solid rgba(250,248,242,.22); }
.funnel article:last-child { border: 0; }
.funnel span { color: var(--brass); text-transform: uppercase; letter-spacing: .13em; font-size: 8px; }
.funnel h3 { margin: 85px 0 14px; }
.funnel p { font-size: 11px; line-height: 1.5; opacity: .65; }

.roadmap { display: grid; grid-template-columns: repeat(3,1fr); gap: 1px; margin-top: 8vh; background: rgba(29,36,28,.2); }
.roadmap article { min-height: 360px; padding: 30px; background: var(--ivory); }
.roadmap span { color: var(--red); text-transform: uppercase; letter-spacing: .13em; font-size: 8px; }
.roadmap h3 { margin: 120px 0 20px; }
.roadmap p { font-size: 12px; line-height: 1.55; opacity: .68; }
.roadmap--four { grid-template-columns: repeat(4, 1fr); margin-top: 6vh; }
.roadmap--four article { min-height: 335px; }
.roadmap--four h3 { margin-top: 92px; }
.roadmap--four .roadmap-launch { background: var(--red); color: var(--paper); }
.roadmap--four .roadmap-launch span { color: var(--brass); }

.tiers { display: grid; grid-template-columns: repeat(3,1fr); gap: 16px; margin-top: 6vh; }
.tier {
  min-height: 520px; padding: 27px; border: 1px solid rgba(250,248,242,.24);
  display: flex; flex-direction: column;
}
.tier.featured { background: var(--red); border-color: var(--red); transform: translateY(-12px); }
.tier span { color: var(--brass); text-transform: uppercase; letter-spacing: .12em; font-size: 8px; }
.tier h3 { margin: 50px 0 16px; font-size: 51px; }
/* min-height reserves two lines so every tier list starts on the same baseline */
.tier > p { margin: 0; min-height: 2.8em; font-family: var(--serif); font-size: 20px; line-height: 1.4; opacity: .72; }
.tier ul { margin: 30px 0 0; padding: 0; list-style: none; }
.tier li { padding: 13px 0; border-top: 1px solid rgba(250,248,242,.18); font-size: 11px; }
.tier strong { margin-top: auto; color: var(--brass); font-family: var(--serif); font-size: 18px; font-weight: 400; }

.options-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-top: 7vh; }
.option-card {
  min-height: 330px; padding: 32px; border: 1px solid rgba(29,36,28,.2);
  display: flex; flex-direction: column; transition: transform .35s ease, background .35s ease, color .35s ease;
}
.option-card:hover { transform: translateY(-10px); background: var(--paper); }
.option-card--priority { background: var(--green); color: var(--paper); border-color: var(--green); }
.option-card--priority:hover { background: var(--ink); }
.option-card > span { color: var(--red); text-transform: uppercase; letter-spacing: .13em; font-size: 8px; }
.option-card--priority > span { color: var(--brass); }
.option-card h3 { margin: 58px 0 18px; font-size: 62px; }
.option-card p { max-width: 620px; margin: 0; font-family: var(--serif); font-size: 21px; line-height: 1.35; opacity: .75; }
.option-card strong {
  margin-top: auto; color: var(--red); text-transform: uppercase;
  letter-spacing: .1em; font-size: 8px; font-weight: 700;
}
.option-card--priority strong { color: var(--brass); }
.option-note { margin: 24px 0 0; font-size: 10px; line-height: 1.55; opacity: .62; }

.closing-logo { width: min(60vw, 780px); margin: 0 auto 7vh; filter: invert(1) sepia(.1); }
.closing-tags { display: flex; justify-content: center; flex-wrap: wrap; gap: 9px; margin-top: 5vh; }
.closing-tags span { padding: 9px 14px; border: 1px solid rgba(250,248,242,.38); border-radius: 100px; text-transform: uppercase; letter-spacing: .12em; font-size: 8px; }
.pulse { animation: pulse 3s ease-in-out infinite; }
@keyframes pulse { 50% { transform: scale(1.04); } }

/* Full-bleed film background (cover slide) */
.slide-film { position: absolute; inset: 0; z-index: 0; overflow: hidden; background: var(--ink); }
.slide-film video {
  width: 100%; height: 100%; object-fit: cover;
  transform: scale(1.08); transition: transform 6s cubic-bezier(.2,.7,.25,1);
}
.slide.active .slide-film video { transform: scale(1); }
.slide-film::after {
  content: ""; position: absolute; inset: 0;
  background:
    radial-gradient(120% 90% at 50% 45%, rgba(29,36,28,.24), rgba(29,36,28,.68) 72%),
    linear-gradient(rgba(29,36,28,.56), rgba(29,36,28,.66));
}
/* the wordmark is dark artwork, so it has to flip on the filmed cover */
.cover .cover-logo { filter: invert(1) sepia(.12); }
.cover .orbit { opacity: .5; }

/* Full-bleed photographic slide background */
.slide-photo { position: absolute; inset: 0; z-index: 0; overflow: hidden; }
.slide-photo img {
  width: 100%; height: 100%; object-fit: cover;
  transform: scale(1.12); transition: transform 3s cubic-bezier(.2,.7,.25,1);
}
.slide.active .slide-photo img { transform: scale(1); }
.slide-photo::after {
  content: ""; position: absolute; inset: 0;
  background: linear-gradient(rgba(243,239,230,.93), rgba(243,239,230,.81));
}
.dark .slide-photo::after { background: linear-gradient(rgba(29,36,28,.88), rgba(29,36,28,.74)); }

/* Pillars in production - slides 12 and 13 */
.reel-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 16px; margin-top: 5vh; }
.reel-card {
  position: relative; height: 48vh; min-height: 300px; overflow: hidden;
  background: var(--ink); color: var(--paper);
}
.reel-card video, .reel-card img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 1.2s ease; }
.reel-card:hover video, .reel-card:hover img { transform: scale(1.05); }
.reel-copy {
  position: absolute; z-index: 2; left: 0; right: 0; bottom: 0; padding: 30px 24px 24px;
  /* source films carry burnt-in captions, so the scrim has to be assertive */
  background: linear-gradient(transparent, rgba(29,36,28,.6) 24%, rgba(29,36,28,.94) 58%, rgba(29,36,28,.98));
}
.reel-copy span { color: var(--brass); text-transform: uppercase; letter-spacing: .13em; font-size: 8px; }
.reel-copy h3 { margin: 10px 0 8px; font-size: 27px; }
.reel-copy p { margin: 0; font-size: 10.5px; line-height: 1.5; opacity: .78; }

/* Friends cards now carry designer portraits, not bottle cut-outs.
   Grayscale holds the three portraits in one system; colour returns on hover. */
.friend-image--portrait { background: var(--ink); }
.friend-image--portrait img { object-fit: cover; padding: 0; filter: grayscale(1) contrast(1.04); }
.friend-card:hover .friend-image--portrait img { filter: none; }

/* Evidence attached to the diagnosis and audit slides */
.problem-visual {
  height: 128px; margin: 0 0 26px; overflow: hidden;
  display: flex; align-items: center; justify-content: center;
  background: rgba(29,36,28,.06); border: 1px solid rgba(29,36,28,.12);
}
.problem-visual img { width: 100%; height: 100%; object-fit: cover; transition: transform 1s ease; }
.problem:hover .problem-visual img { transform: scale(1.06); }
.problem-visual--logos { gap: 16px; padding: 14px; background: var(--ink); border-color: var(--ink); }
.problem-visual--logos img { width: auto; height: 100%; max-width: 30%; object-fit: contain; opacity: .92; }
.problem-visual--contain { background: var(--ink); border-color: var(--ink); }
.problem-visual--contain img { object-fit: contain; padding: 8px; }
.problem h3 { margin-top: 0; }

.audit-item { align-items: center; }
.audit-item--evidence { grid-template-columns: 55px .8fr 1.5fr 190px; padding: 16px 0; }
.audit-evidence {
  height: 56px; overflow: hidden; border: 1px solid rgba(29,36,28,.18);
  background: rgba(29,36,28,.05);
}
.dark .audit-evidence { border-color: rgba(250,248,242,.22); background: rgba(250,248,242,.05); }
.audit-evidence img { width: 100%; height: 100%; object-fit: cover; object-position: top center; transition: transform .9s ease; }
.audit-item:hover .audit-evidence img { transform: scale(1.08); }

/* Instagram slide - three 9:16 films, nothing else competing */
.feature-reels {
  display: grid; grid-template-columns: repeat(3, minmax(0, 1fr));
  justify-content: center; gap: 22px; margin: 6vh auto 0; max-width: 940px;
}
.feature-reels video {
  width: 100%; aspect-ratio: 9 / 16; height: auto; max-height: 54vh;
  object-fit: cover; display: block; background: var(--ink);
  transition: transform .5s cubic-bezier(.19,1,.22,1);
}
.feature-reels video:hover { transform: translateY(-8px) scale(1.015); }
.channel-note {
  margin: 5vh 0 0; text-align: center; font-size: 10px; letter-spacing: .06em;
  opacity: .5;
}
.channel-note span { color: var(--red); }

/* ---- Lightbox: click any image or film to see it whole ---- */
.zoomable { cursor: zoom-in; }

.lightbox {
  position: fixed; inset: 0; z-index: 200;
  display: flex; align-items: center; justify-content: center;
  opacity: 0; pointer-events: none;
  transition: opacity .32s ease;
}
.lightbox.open { opacity: 1; pointer-events: auto; }
.lightbox-veil {
  position: absolute; inset: 0; cursor: zoom-out;
  background: rgba(18,23,18,.93); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
}
.lightbox-stage {
  position: relative; z-index: 2;
  display: flex; align-items: center; justify-content: center;
  pointer-events: none;
}
.lightbox-stage img, .lightbox-stage video {
  display: block; max-width: 92vw; max-height: 84vh;
  width: auto; height: auto; object-fit: contain;
  box-shadow: 0 40px 120px rgba(0,0,0,.6);
  pointer-events: auto;
}
.lightbox-caption {
  position: absolute; z-index: 3; left: 0; right: 0; bottom: 26px;
  margin: 0; padding: 0 6vw; text-align: center; color: var(--paper);
  font-family: var(--serif); font-size: 15px; letter-spacing: .01em;
  opacity: 0; transition: opacity .3s ease .18s;
}
.lightbox.open .lightbox-caption { opacity: .78; }
.lightbox-close {
  position: absolute; z-index: 4; top: 22px; right: 24px;
  width: 44px; height: 44px; border: 1px solid rgba(250,248,242,.32); border-radius: 50%;
  background: rgba(250,248,242,.06); color: var(--paper);
  font-size: 17px; line-height: 1; cursor: pointer;
  transition: background .2s ease, transform .2s ease;
}
.lightbox-close:hover { background: var(--red); transform: rotate(90deg); }
.lightbox-hint {
  position: absolute; z-index: 3; top: 30px; left: 50%; transform: translateX(-50%);
  color: var(--brass); text-transform: uppercase; letter-spacing: .16em; font-size: 8px;
  opacity: 0; transition: opacity .3s ease .18s;
}
.lightbox.open .lightbox-hint { opacity: .75; }
body.lightbox-open { overflow: hidden; }

@media (max-width: 900px) {
  .slide { min-height: 100svh; padding: 72px 24px; }
  .split, .image-split { grid-template-columns: 1fr; }
  .problem-grid, .pillars-grid, .tiers, .friends-grid { grid-template-columns: 1fr 1fr; }
  .problem.wide { grid-column: span 1; }
  .audit-item, .audit-item--evidence { grid-template-columns: 35px 1fr; }
  .audit-item p { grid-column: 2; }
  .audit-evidence { grid-column: 2; height: 120px; }
  .reel-grid { grid-template-columns: 1fr 1fr; }
  .reel-card { height: 42vh; }
  .feature-reels { gap: 12px; max-width: 100%; }
  .feature-reels video { max-height: 44vh; }
  .metric-row { grid-template-columns: 1fr 1fr; }
  .palette { grid-template-columns: repeat(3,1fr); height: auto; }
  .colour { min-height: 180px; }
  .funnel { grid-template-columns: 1fr; }
  .funnel article { min-height: 0; border-right: 0; border-bottom: 1px solid rgba(250,248,242,.22); }
  .funnel h3 { margin-top: 30px; }
  .roadmap, .roadmap--four { grid-template-columns: 1fr; }
  .roadmap article { min-height: 260px; }
  .roadmap h3 { margin-top: 70px; }
  .brand-platform { grid-template-columns: 1fr; }
  .production-layout { grid-template-columns: 1fr; }
  .production-grid { grid-template-rows: repeat(2, 300px); }
  .options-grid { grid-template-columns: 1fr; }
}

@media (max-width: 600px) {
  html { scroll-snap-type: none; }
  .slide { min-height: auto; padding-block: 100px; }
  .problem-grid, .pillars-grid, .tiers, .friends-grid { grid-template-columns: 1fr; }
  .friend-card { grid-template-columns: 1fr; }
  .friend-image { min-height: 260px; }
  .production-grid { grid-template-columns: 1fr; grid-template-rows: repeat(4, 300px); }
  .production-card--hero { grid-row: span 1; }
  .reel-grid { grid-template-columns: 1fr; }
  .reel-card { height: 68vh; min-height: 380px; }
  .feature-reels { grid-template-columns: 1fr; max-width: 300px; }
  .feature-reels video { max-height: none; }
  .tier, .tier.featured { min-height: 430px; transform: none; }
  .cover-logo { width: 100%; }
  .cover-meta { align-items: flex-start; flex-direction: column; }
  .image-frame { height: 55vh; }
  .deck-nav { right: 12px; bottom: 12px; }
  .slide-number { top: 20px; right: 20px; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .reveal { opacity: 1; transform: none; }
  .wipe { clip-path: none; }
}

/* ============================================================
   THE FIGURE × Beymen — additional components
   ============================================================ */

/* Work slides can hold tall galleries: stay centred, but never clip */
.slide.work { overflow: visible; }
.work-head { max-width: 900px; }
.work-head .services { color: var(--red); text-transform: uppercase; letter-spacing: .16em; font-size: 9px; font-weight: 700; margin: 18px 0 0; }
.dark .work-head .services, .red .work-head .services, .green .work-head .services { color: var(--brass); }
.work-result { margin: 22px 0 0; max-width: 720px; font-family: var(--serif); font-size: clamp(19px,1.8vw,27px); line-height: 1.35; opacity: .82; }
.work-result strong { color: var(--brass); font-weight: 600; }

/* Clip gallery — every pitch film as a tile; hover previews, click opens whole */
.work-gallery { display: grid; grid-template-columns: repeat(auto-fill, minmax(196px, 1fr)); gap: 12px; margin-top: 4.5vh; }
.clip { position: relative; aspect-ratio: 4 / 5; overflow: hidden; background: var(--ink); cursor: zoom-in; }
.clip video { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 1s ease; }
.clip:hover video { transform: scale(1.045); }
.clip::after {
  content: "▶"; position: absolute; left: 12px; bottom: 11px;
  width: 30px; height: 30px; display: flex; align-items: center; justify-content: center;
  border-radius: 50%; background: rgba(18,20,18,.5); color: #fff; font-size: 9px;
  backdrop-filter: blur(4px); -webkit-backdrop-filter: blur(4px);
  transition: opacity .3s ease; pointer-events: none;
}
.clip:hover::after { opacity: 0; }
.gallery-lead .clip:first-child { grid-column: span 2; grid-row: span 2; }

/* Client wall — typographic, no logo files */
.client-wall {
  display: grid; grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid rgba(250,248,242,.16); margin-top: 7vh;
}
.client-wall span {
  display: flex; align-items: center; justify-content: center; text-align: center;
  min-height: 92px; padding: 12px; font-family: var(--serif); font-size: clamp(20px, 2vw, 30px);
  letter-spacing: .01em; color: var(--paper);
  border-bottom: 1px solid rgba(250,248,242,.16); border-right: 1px solid rgba(250,248,242,.16);
  transition: background .3s ease, color .3s ease;
}
.client-wall span:hover { background: var(--brass); color: var(--ink); }
.client-wall span:nth-child(4n) { border-right: 0; }

/* Trust strip (already inside Beymen Group) */
.trust-line { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; margin-top: 8vh; background: rgba(250,248,242,.18); }
.trust-line article { min-height: 220px; padding: 30px; background: var(--ink); }
.trust-line span { color: var(--brass); text-transform: uppercase; letter-spacing: .14em; font-size: 8px; }
.trust-line h3 { margin: 46px 0 14px; font-size: 30px; }
.trust-line p { margin: 0; font-size: 12px; line-height: 1.55; opacity: .7; }

/* Concept layout (Built for Beymen — retail activations) */
.concept { display: grid; grid-template-columns: 1.05fr .95fr; gap: 5vw; align-items: center; margin-top: 3vh; }
.concept-film { position: relative; height: 66vh; min-height: 360px; overflow: hidden; background: var(--ink); }
.concept-film video { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 1.4s ease; }
.slide.active .concept-film video { transform: scale(1.03); }
.concept-copy .how { list-style: none; margin: 3.5vh 0 0; padding: 0; counter-reset: how; }
.concept-copy .how li {
  counter-increment: how; position: relative; padding: 14px 0 14px 40px;
  border-top: 1px solid rgba(250,248,242,.16); font-size: 12px; line-height: 1.5; opacity: .82;
}
.concept-copy .how li::before {
  content: counter(how, decimal-leading-zero); position: absolute; left: 0; top: 14px;
  color: var(--brass); font-family: var(--serif); font-size: 15px;
}
.concept-extra { margin-top: 14px; }
.concept-extra .work-gallery { margin-top: 14px; grid-template-columns: repeat(auto-fill, minmax(150px, 1fr)); }

/* Strategic angle / questions */
.angle-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; margin-top: 6vh; }
.angle-card { min-height: 260px; padding: 28px; border: 1px solid rgba(250,248,242,.22); display: flex; flex-direction: column; }
.angle-card span { color: var(--brass); text-transform: uppercase; letter-spacing: .13em; font-size: 8px; }
.angle-card h3 { margin: 40px 0 14px; font-size: 30px; }
.angle-card p { margin: 0; font-size: 12px; line-height: 1.55; opacity: .72; }
.angle-card .q { margin-top: auto; padding-top: 18px; font-family: var(--serif); font-size: 17px; line-height: 1.3; opacity: .9; }

/* Section divider emphasis */
.divider h1 { max-width: 14ch; }
.divider .lede { margin-top: 34px; }

@media (max-width: 900px) {
  .concept { grid-template-columns: 1fr; }
  .concept-film { height: 52vh; }
  .client-wall { grid-template-columns: repeat(2, 1fr); }
  .client-wall span:nth-child(4n) { border-right: 1px solid rgba(250,248,242,.16); }
  .client-wall span:nth-child(2n) { border-right: 0; }
  .trust-line, .angle-grid { grid-template-columns: 1fr; }
  .work-gallery { grid-template-columns: repeat(auto-fill, minmax(150px, 1fr)); }
  .gallery-lead .clip:first-child { grid-column: span 2; grid-row: auto; }
}

/* Cover wordmark + contact (text, no logo file) */
.cover-eyebrow { text-transform: uppercase; letter-spacing: .42em; font-size: 11px; font-weight: 700; color: var(--brass); margin: 0 0 30px; }
.cover-mark { font-family: var(--serif); font-weight: 300; font-size: clamp(52px, 8.4vw, 128px); line-height: .9; letter-spacing: .01em; color: var(--paper); margin: 0 0 7vh; }
.cover-mark em { font-style: italic; color: var(--brass); }
.contact-block { margin-top: 7vh; display: flex; flex-wrap: wrap; gap: 46px; justify-content: center; }
.contact-block div span { display: block; color: var(--brass); text-transform: uppercase; letter-spacing: .14em; font-size: 8px; margin-bottom: 10px; }
.contact-block div a, .contact-block div p { font-family: var(--serif); font-size: clamp(20px,2vw,26px); color: var(--paper); text-decoration: none; margin: 0; }
.contact-block div a:hover { color: var(--brass); }

/* ============================================================
   v2 — fit-to-viewport galleries, feature video, concept media
   (later rules override the earlier gallery/concept block)
   ============================================================ */

/* Uniform gallery: explicit columns, full rows */
.work-gallery { display: grid; grid-template-columns: repeat(var(--cols, 4), 1fr); gap: 12px; margin-top: 4vh; }
.clip { position: relative; overflow: hidden; background: var(--ink); cursor: zoom-in; aspect-ratio: 4 / 5; }
.clip video { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 1s ease; }
.clip:hover video { transform: scale(1.045); }
.gallery-lead .clip:first-child { grid-column: auto; grid-row: auto; }  /* neutralise old lead */

/* Feature video (Nike hero, single-clip case) — centred, shows the whole frame */
.work-feature { margin-top: 3.5vh; text-align: center; }
.work-feature video {
  height: var(--fh, 46vh); width: auto; max-width: 100%; object-fit: contain;
  display: inline-block; background: var(--ink); cursor: zoom-in;
}
.work-strip { margin-top: 14px; }

@media (min-width: 901px) {
  .work-gallery { height: var(--gh, 54vh); grid-auto-rows: 1fr; margin-top: 3vh; }
  .work-gallery .clip { aspect-ratio: auto; height: 100%; }
  .work-strip { margin-top: 12px; }
}

/* Concept: media column holds one or two films, always filling the same box */
.concept { display: grid; grid-template-columns: 1.05fr .95fr; gap: 5vw; align-items: center; margin-top: 2vh; }
.concept-media { display: flex; flex-direction: column; gap: 12px; }
.concept-media video { width: 100%; object-fit: cover; display: block; background: var(--ink); cursor: zoom-in; }
@media (min-width: 901px) {
  .concept-media { height: 64vh; }
  .concept-media video { flex: 1; min-height: 0; }
}
.concept-copy .how { list-style: none; margin: 3vh 0 0; padding: 0; counter-reset: how; }
.concept-copy .how li {
  counter-increment: how; position: relative; padding: 12px 0 12px 40px;
  border-top: 1px solid rgba(250,248,242,.16); font-size: 12px; line-height: 1.45; opacity: .82;
}
.concept-copy .how li::before {
  content: counter(how, decimal-leading-zero); position: absolute; left: 0; top: 12px;
  color: var(--brass); font-family: var(--serif); font-size: 15px;
}

/* Client wall — 20 names, 5 x 4, fits the viewport */
.client-wall { grid-template-columns: repeat(5, 1fr); }
.client-wall span:nth-child(4n) { border-right: 1px solid rgba(250,248,242,.16); }
.client-wall span:nth-child(5n) { border-right: 0; }
@media (min-width: 901px) {
  .client-wall { height: 56vh; grid-auto-rows: 1fr; margin-top: 5vh; }
  .client-wall span { min-height: 0; }
}

/* Mobile / tablet: galleries flow and scroll, nothing is forced into a fixed height */
@media (max-width: 900px) {
  .work-gallery { grid-template-columns: repeat(2, 1fr) !important; height: auto !important; }
  .work-gallery.work-strip { grid-template-columns: repeat(4, 1fr) !important; }
  .work-feature video { height: auto !important; width: 100%; }
  .concept { grid-template-columns: 1fr; }
  .concept-media { height: auto; }
  .concept-media video { aspect-ratio: 16 / 9; }
  .client-wall { grid-template-columns: repeat(2, 1fr); height: auto; }
  .client-wall span:nth-child(4n) { border-right: 1px solid rgba(250,248,242,.16); }
  .client-wall span:nth-child(2n) { border-right: 0; }
}

/* Fit tuning: compact case headers so header + gallery clear the viewport */
.work-head h2 { font-size: clamp(38px, 4.4vw, 66px); line-height: .94; }
.work-head .services { margin-top: 14px; }
.work-result { margin-top: 16px; font-size: clamp(17px,1.5vw,23px); }
@media (min-width: 901px) { .client-wall { height: 52vh; } }

/* Short-viewport desktops (e.g. 1366x768): compress fixed heights so every slide fits */
@media (min-width: 901px) and (max-height: 860px) {
  .metric-row { margin-top: 5vh; }
  .metric { min-height: 120px; padding: 20px 22px; }
  .roadmap { margin-top: 5vh; }
  .roadmap article, .roadmap--four article { min-height: 0; padding: 22px; }
  .roadmap h3, .roadmap--four h3 { margin-top: 48px; }
  .trust-line { margin-top: 5vh; }
  .trust-line article { min-height: 0; }
  .trust-line h3 { margin-top: 30px; }
  .angle-grid { margin-top: 4vh; }
  .angle-card { min-height: 0; }
  .angle-card h3 { margin-top: 24px; }
  .angle-card .q { padding-top: 14px; }
  .client-wall { height: 46vh; margin-top: 4vh; }
  .brand-platform article { min-height: 0; }
}

/* Galleries where the subject's face must stay in frame (fashion editorial) */
.gallery--faces .clip video { object-position: top center; }

/* ============================================================
   v3 — CAROUSEL: one big stage video + thumbnail strip.
   Every clip shows whole, at its own ratio. Click / auto-advance.
   ============================================================ */
.carousel { margin-top: 3vh; }
.carousel-stage { display: flex; justify-content: center; align-items: center; height: var(--stage, 44vh); }
.carousel-stage video {
  height: 100%; width: auto; max-width: 100%; aspect-ratio: var(--ar);
  object-fit: cover; background: var(--ink); display: block; cursor: zoom-in;
}
.carousel-thumbs { display: flex; gap: 10px; justify-content: center; align-items: center; margin-top: 16px; height: var(--thumb, 11vh); }
.carousel-thumbs .thumb {
  height: 100%; padding: 0; border: 0; background: var(--ink); overflow: hidden;
  cursor: pointer; opacity: .42; transition: opacity .25s ease, transform .25s ease; flex: 0 0 auto;
}
.carousel-thumbs .thumb:hover { opacity: .82; transform: translateY(-3px); }
.carousel-thumbs .thumb.active { opacity: 1; outline: 2px solid var(--brass); outline-offset: 2px; }
.carousel-thumbs .thumb img { width: 100%; height: 100%; object-fit: cover; display: block; }

/* concept media now hosts a carousel */
.concept-media { display: block; height: auto; }
.concept-media .carousel { margin-top: 0; }

@media (max-width: 900px) {
  .carousel-stage { height: auto; }
  .carousel-stage video { height: auto; width: 100%; max-height: 60vh; }
  .carousel-thumbs { height: 64px; flex-wrap: wrap; }
  .concept { grid-template-columns: 1fr; }
}

/* Short-viewport desktops: trim the carousel so case slides still fit */
@media (min-width: 901px) and (max-height: 860px) {
  .carousel { margin-top: 2vh; }
  .carousel-stage { height: 40vh; }
  .carousel-thumbs { height: 9vh; margin-top: 12px; }
}

/* Carousel stage can also hold a still photo (same sizing as the video) */
.carousel-stage img {
  height: 100%; width: auto; max-width: 100%; aspect-ratio: var(--ar);
  object-fit: cover; background: var(--ink); display: block; cursor: zoom-in;
}

/* ============================================================
   v5 — case slides as two columns (text left / carousel right),
   robust wide-screen layout, thumbnails that can wrap.
   ============================================================ */
.case-layout { display: grid; grid-template-columns: 0.82fr 1.18fr; gap: 5vw; align-items: center; }
.case-media { min-width: 0; display: flex; flex-direction: column; justify-content: center; }
.case-media .carousel { margin-top: 0; width: 100%; }
.work-head { max-width: none; }
.work-head h2, .concept-copy h2 { font-size: clamp(34px, 3.7vw, 60px); line-height: .98; }
.work-result, .concept-copy .lede { max-width: 100%; }

/* concept columns balanced, never overflow */
.concept { grid-template-columns: 1fr 1fr; gap: 5vw; align-items: center; }
.concept-copy, .concept-media { min-width: 0; }

/* thumbnails: height from --thumb, allowed to wrap */
.carousel-thumbs { height: auto; flex-wrap: wrap; }
.carousel-thumbs .thumb { height: var(--thumb, 11vh); }

/* stage never wider than its column; ratio always preserved */
.carousel-stage { max-width: 100%; }
.carousel-stage video, .carousel-stage img { max-height: var(--stage, 44vh); }

@media (max-width: 900px) {
  .case-layout { grid-template-columns: 1fr; gap: 3vh; }
}

/* 18 creative disciplines, written out under the metrics */
.disciplines { margin-top: 3.5vh; display: flex; flex-wrap: wrap; align-items: baseline; row-gap: 7px; max-width: 1120px; }
.disciplines span { font-size: 12.5px; letter-spacing: .02em; opacity: .72; white-space: nowrap; }
.disciplines span:not(:last-child)::after { content: "\00b7"; margin: 0 11px; color: var(--brass); opacity: .75; }
.metric-row { margin-top: 6vh; }
@media (min-width: 901px) and (max-height: 860px) { .disciplines { margin-top: 2.5vh; row-gap: 5px; } .disciplines span { font-size: 11.5px; } }

@media (min-width: 901px) and (max-height: 860px) {
  .metric { min-height: 100px; padding: 16px 20px; }
  .disciplines { margin-top: 2vh; }
}

@media (min-width: 901px) and (max-height: 860px) {
  .lede { font-size: clamp(19px, 1.7vw, 26px); }
  .metric-row { margin-top: 4vh; }
}

/* Advisory: verticals as a single 5-up row; keep it inside the viewport */
.pillars-grid { grid-template-columns: repeat(5, 1fr); }
.pillars-grid article { min-height: 190px; }
@media (min-width: 901px) and (max-height: 860px) { .pillars-grid article { min-height: 0; padding: 20px; } }
@media (max-width: 900px) { .pillars-grid { grid-template-columns: repeat(2, 1fr); } }