01 · The Figure

The Figure · Creative Studio

We give form
to ambition.

A strategic creative studio
Campaigns · Retail · CGI · AI · Events
2026

Dubai · London · Geneva
Paris · New York

Every great brand begins as a figure · Every great brand begins as a figure · Every great brand begins as a figure ·

02 · Who we are

The Figure

A creative studio built
like a production house.

We operate as a producer-hub: we assemble bespoke teams from a curated network of 50+ independent specialists across 18 disciplines, to give ambitious brands their best possible image, from strategy to execution.

10+Years of expertise

18Creative disciplines

50+Independent figures

5Global cities

Brand StrategyVisual IdentityArt DirectionPhotographyFilm & Motion3D & CGIAI ContentCampaign ProductionPop-Up ActivationSpatial DesignSound DesignUI & DigitalRetail InnovationImmersive ExperienceStylingEditorialSet DesignWebsites

03 · How we work

Method

We work like
a film producer.

We assemble, direct and guarantee the whole production, no overhead, no compromise.

01 · Brief

Listen

You share your ambition. We listen, challenge and frame the opportunity.

02 · Assemble

Cast

We select the exact figures from our collective for your specific project.

03 · Direct

Produce

We produce the entire project from concept to final delivery.

04 · Deliver

Ship

A bespoke result, on time, at the level your brand demands.

04 · What we do

Capabilities

Five fronts,
one studio.

01

Marketing Campaigns

Brand films, photography, social, from concept to rollout across markets.

02

Retail Experiences

Storefronts, activations and in-store moments that turn stores into media.

03

CGI & 3D

Product, fabric and worlds built in 3D, studio precision without a shoot.

04

AI Film & Content

AI-generated campaigns and R&D, photoreal worlds at brand quality.

05

Events & Activations

Launches, pop-ups and press moments people show up for and share.

05 · Nike

AI film · Nike

Nike, entirely
made with AI.

AI Mannequin · Motion · Camera

A Nike film built end to end with AI: a synthetic model, real-world movement and camera angles no rig could reach, from a macro eye to a mid-air basketball leap, all at full brand quality and without a single day of shooting.

06 · Campaigns

Selected work

Marketing Campaigns

Dior · YSL Beauty · Swarovski

Global campaigns for the houses that set the standard, film, CGI and motion, rolled out across markets.

07 · Retail

Selected work

Retail Experiences

Storefronts · 3D mapping · Activations

We turn stores and windows into moments people stop for, film and share, physical to digital.

08 · Puma

Retail experience

Puma · Nitro Fast R3

Retail Experience · Live Leaderboard · Activation

A full in-store experience around Puma’s new Nitro Fast R3: runners find their fit, then battle it out on a live leaderboard, and the winner takes a trip to Egypt for the half-marathon.

09 · Dennison

Retail experience · Web

Dennison, configured
live in 3D.

Live 3D Configurator · Retail · Web

A live 3D configurator that lets clients personalise their Dennison watch in real time, case, dial and strap, and see it rendered instantly on screen, in-store on iPad and online. Try it at atelier.dennisonwatch.com.